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The Beauty Contest has arrived in My Town. Get ready for a world full of beautiful costumes, gorgeous makeup and an exciting, one-of-a-kind contest. Your favorite characters on the cover of a magazine, getting ready to walk down the runway, you can do it all in the new My Town: Beauty Contest. It's your game, your rules, your adventure!
Imagine playing your favorite games… and using those points to get real-world discounts on awesome products.
Redeem points for apparel & merch
Gamified rewards & exclusive offers
Integrated shopping experience built just for you
Stay with us — the best of play + perks is just around the corner.
Beyond esports tournaments, include a broader calendar of gaming events, conferences, and conventions.
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